At MooBella, we believe that great things are born from simple observations.
In 1992, Boston business executive, Paul Kateman, noticed that ice cream making had not significantly changed since the 1840s. His dream: an innovative machine that would produce fresh, hard-scoop ice cream, on-demand.
Fortunately, Bruce Ginsberg, a 20-year veteran of the ice cream industry, shared this vision. In 2001, Ginsberg- the founder of New England Ice Cream Corporation- helped establish MooBella and lead the charge. Ginsberg secured funding, built a board of directors, recruited a top-notch staff, attracted strategic partners, and helped advance upgrades in design and engineering.
In recent years, a prototype has literally traveled the world showcasing its revolutionary MooBella® Ice Creamery machine. From Boston to Los Angeles, from France to South Africa. The MooBella® Ice Creamery has even appeared on national programs like Good Morning America and Rachael Ray and on the Food Network and the History Channel.
MooBella's disruptive technology has been perfected and in 2009, Ginsberg drove the commercial introduction of the Ice Creamery in the New England region.
Most ice cream is produced in large-scale facilities many months prior to its arrival in grocery store freezers. Ice cream quality degrades in the time it takes to prepare, ship, and sell. In contrast, MooBella® ice cream is produced on the spot, resulting in the creamy smooth taste of a super premium ice cream, but with less fat and calories.
And unlike other ice creams, MooBella's all-natural ingredients can be stored and transported at ambient temperatures. The company's game-changing technology reduces costs and makes MooBella an environmentally friendly product.
Today, you can find MooBella® at a variety of venues throughout New England including movie and Imax theaters, aquariums and cultural centers, colleges and hospitals. Now, consumers can make one of 96 possible combinations of ice cream, (from two varieties – Premium or Light – three mix-ins, and 12 flavors) in just 40 seconds.
The MooBella® Ice Creamery is changing the way we think about ice cream. One scoop at a time.
