MooBella

Bruce Ginsberg knows ice cream. How it's made, how it's packaged and shipped, how it's sold, and most importantly, why people love it so much. Ginsberg has more than 20 years executive management experience in ice cream industry sales, marketing, logistics and procurement under his belt. During the 1980s, Ginsberg expanded a small family-run business into one of the largest and most successful independently owned ice cream distributorships in the world. He later merged International Ice Cream Corporation with New England Frozen Foods, and established a frozen food and frozen dessert distribution company with sales totaling $240 million. Ginsberg negotiated the sale of the combined company then in 1999 founded an innovative, rapid growth and profitable ice cream machine vending and distribution company, New England Ice Cream.

Ginsberg was tapped to put his diverse experience to use in 2001 when he helped launch MooBella. Under his dynamic leadership, the company developed a revolutionary machine featuring innovative, patented technologies that produce great tasting ice cream made fresh to order. In his role as President of MooBella, Ginsberg is implementing a wide-ranging business model for growth and expansion that will guide the company well into the future from its regional trials to a global entity.

Oh…one other thing…he really really loves the taste of ice cream. His favorite flavor is the latest creation by the food scientists in the MooBella labs, which he just can't wait to share with the marketplace.

MooBella is the brainchild of Paul Kateman, who put his significant business experience, project management skills and creative approach to problem solving to work when he conceptualized MooBella's technology and original business model. Prior to founding MooBella, Kateman's long and successful career focused primarily on real estate investment, development and management. Kateman earned his B.A. in Economics from Columbia University and his M.B.A. from the Harvard Business School. He is partial to Moobella's low-fat ice cream in maple with walnuts.

With more than 30 years of experience, Robert Frotten is recognized for his strong financial management in the ice cream industry. His expertise extends to negotiating mergers and acquisitions as well as functioning as chief operating officer. He started his career at Hendrie's Ice Cream, where he became Vice President of Finance and Administration. He was instrumental in merging the company with International Ice Cream, where he met and joined forces with Bruce Ginsberg. Frotten helped in negotiating the sale of the combined companies, and as Executive Vice President, managed the extensive operating and administrative transitions associated with the deal. He continued his association with Bruce Ginsberg at New England Ice Cream, serving as Chief Financial Officer and later as the Chief Operating Officer. Bob maintains his ties to New England Ice Cream and has assumed the responsibilities of Chief Administrative Officer & Treasurer for MooBella. His favorite MooBella flavor—mmm, caramel.

Brand building, market development, international business expansion and new product innovation in both the personal care and food industries, are the some of the strengths that David Peters brings to MooBella. Add more than two decades of consumer products marketing expertise along with a solid track record of successfully managing businesses from start-ups through divisions of global enterprises, plus living and working in Europe for many years and his expertise comes into focus.

As Vice President of Marketing and Global Business Director at Gillette/The Proctor & Gamble Company, Inc., he overhauled the Personal Care business in North America and drove double-digit revenue and profit growth in the company's $2+ billion disposable razor business. Peters helped reorganize the Mint Division of the world's #1 lollipop company, Chupa Chups, where he earned his reputation as a cultural change agent orchestrating positive transformations. He managed all aspects of the marketing mix for Guinness Bass Import Company, was director of new business ventures for Nabisco, Inc. and was a beverages business unit manager, plus had 7 years of cereal marketing experience at General Mills, Inc—all of which has culminated in Peters' ability to provide strategic vision and build investor value through analytical rigor, cross-border marketplace understanding, consumer insights and customer focus. His favorite MooBella flavor is coffee with chocolate chips.

Steven Moysey has earned a reputation for leading complex multidisciplinary programs and driving breakthrough change and technology innovation, which makes his skill set a perfect match for MooBella. Dr. Moysey's background includes high-level positions in both the corporate world and in academia. As Director of Endovations and Development at Boston Scientific, he built an internal start-up division designed to deliver innovative capital equipment. Earlier in his career, as Vice President and General Manager of the Product Development division of Brooks Automation, Dr. Moysey was responsible for the development and execution of the company's strategic business plan and corporate growth.

During his tenure at The Gillette Company— where he served as Senior Program Engineer at both the US and British headquarters — Dr. Moysey led product, process and equipment innovation and was recognized for the firm's sustained profitability and expansion. As an adjunct professor at The Gordon Institute at Tuft University's Graduate School of Management, Dr. Moysey's teaching focused on leadership, the management of innovation, and new product introduction in technology. During his eight years at Tufts he worked to cultivate the next generation of scientists and technologists.

Dr. Moysey earned his PhD in Organizational Psychology and a Master of Science in Engineering Management , both from Tufts University, and his BS in Mechanical Engineering from Aylesbury College. As for his favorite MooBella flavor...when he's tried all of the 96 varieties, he'll decide which he likes best.