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Bruce Ginsberg |
Bruce Ginsberg knows how to create, build and manage companies and brands. During the 80's while transforming a small family run street vending company into one of the most successful independently owned ice cream distributorships in North America, Ginsberg also helped pioneer many category leading consumer brands like Ben + Jerry's, Häagen-Dazs, Real Fruit Sorbet, Dove Bar and Froz Fruit. During the 90's Ginsberg expanded his product lines, customer base and operations and created the first fully integrated hybrid warehouse / direct store delivery system. With annual sales exceeding $240 million, Ginsberg negotiated the sale of his company to C+S Wholesale Grocers where he joined their executive team for two years. In 1999, Ginsberg founded New England Ice Cream Corp which today provides customized food and beverage distribution service to over 5,000 regional locations across several trade channels. Ginsberg remains the sole shareholder of New England Ice Cream which is run by a leadership team he put in place.
In 2000, Ginsberg was introduced to an early version of the companies' technology and initial patents. Ginsberg was motivated by the opportunity to develop a commercially viable system to produce fresh made, customized, portion controlled ice cream and other frozen desserts at the point of purchase. Ginsberg created the MooBella brand and married it to the revolutionary technology. Under Ginsberg's leadership, MooBella successfully transitioned from an R+D project to a commercialized entity. Today MooBella has its first 20 locations delighting consumers each and every day. Now with a multitude of globally issued patents, a world class manufacturing partner (IDEX – NYSE listed as IEX), an excellent team of motivated associates and complete support from its Geneva based partner Inventages (www.inventages.com), Ginsberg looks forward to driving MooBella's growth and expansion from its regional launch to becoming a global entity.
Ginsberg received both his B.A. and M.B.A. (cum laude) from Boston College. Ginsberg has been honored by entry into the New England Convenience Store Association's Hall of Fame and is a current Ernst + Young Entrepreneur of the Year Award - Finalist. Ginsberg is a member of the Board of Directors of Mac-Gray (listed as TUC) and a Director of the non profit www.needtolead.com organization.
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Robert P. Frotten |
With more than 30 years of financial management, operational and administrative experience, Bob is widely recognized within the industry for his commitment to quality, efficiency and integrity. His expertise extends to manufacturing, supply contracts, logistics, human resource management and mentoring, information technology systems development, banking and insurance agreements, mergers and acquisitions. Bob started his career in the accounting division at Hendrie's Ice Cream and worked his way up to become Vice President of Finance and Administration at New England Frozen Foods, Inc. Bob received his B.S. in Business Administration from Salem State College, is a current Board of Director Member of the Massachusetts Vending Association and a well respected participant within the International Association of Ice Cream Vendors and Distributors. Bob has assumed many important roles during the research, development and commercialization of MooBella. Bob is currently working on several projects for the company on a part time basis.
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David Peters |
Brand building, market development, international business expansion and new product innovation in both the personal care and food industries, are the some of the strengths that David Peters brings to MooBella®. Add more than two decades of consumer products marketing expertise along with a solid track record of successfully managing businesses from start-ups through divisions of global enterprises, plus living and working internationally for many years and his expertise comes into focus.
As Vice President of Marketing and Global Business Director at Gillette/The Proctor & Gamble Company, Inc., he helped to overhaul the Personal Care business in North America and drove double-digit revenue and profit growth in the company's $2+ billion global disposable razor business. Peters helped reorganize the Mint Division of the world's #1 lollipop company, Chupa Chups, where he earned his reputation as a cultural change agent. Peters has also had leadership positions with the Guinness Bass Import Company, was director of new business ventures for Nabisco, Inc. and was a beverages business unit manager, plus had 7 years of cereal marketing experience at General Mills, Inc. Peters will continue to cultivate the MooBella® brand and help fuel the company's global growth and expansion through his strategic vision, analytical rigor, knowledge of the cross-border marketplace, customer focus and ability to leverage consumer insights in order to build investor value. Peters earned his B.A. from the American University and his M.B.A from the Anderson School of Management at University of California at Los Angeles.
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Dr. Steven P. Moysey |
Steven Moysey has earned a reputation for leading complex multidisciplinary programs and driving breakthrough change and technology innovation, which makes his skill set a perfect match for MooBella. Dr. Moysey's background includes high-level positions in both the corporate world and in academia. As Director of Endovations and Development at Boston Scientific, he built an internal start-up division designed to deliver innovative capital equipment. Earlier in his career, as Vice President and General Manager of the Product Development division of Brooks Automation, Dr. Moysey was responsible for the development and execution of the company's strategic business plan and corporate growth.
During his tenure at The Gillette Company— where he served as Senior Program Engineer at both the US and British headquarters — Dr. Moysey led product, process and equipment innovation and was recognized for the firm's sustained profitability and expansion. As an adjunct professor at The Gordon Institute at Tufts University's Graduate School of Management, Dr. Moysey's teaching focused on leadership, the management of innovation, and new product introduction in technology. During his eight years at Tufts he worked to cultivate the next generation of scientists and technologists.
Moysey earned his PhD in Organizational Psychology and a Master of Science in Engineering Management, both from Tufts University, and his BS in Mechanical Engineering from Aylesbury College.
